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Digital Marketing Specialist Role
2 weeks ago
As a digital marketing strategist, you will be responsible for spearheading influencer marketing campaigns and building long-term partnerships with influencers to drive brand awareness and engagement across digital platforms.
Key Responsibilities:- Campaign Strategy & Execution:
- Design and execute end-to-end influencer marketing campaigns to align with business objectives and target audiences.
- Develop innovative strategies to maximize reach and engagement.
- Influencer Identification & Partnerships:
- Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.
- Build and nurture long-term relationships with influencers to ensure consistent brand representation.
- Content Development & Coordination:
- Collaborate with influencers and internal teams to create high-quality, engaging, and brand-aligned content.
- Ensure timely and impactful delivery of influencer-driven campaigns.
- Performance Tracking & Optimization:
- Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.
- Optimize campaigns based on insights and trends for continuous improvement.
- Budget Management:
- Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.
- Trend Analysis:
- Stay updated on industry trends, emerging platforms, and influencer marketing best practices.
- Provide recommendations to maintain a competitive edge.
Required Skills:
- Results-driven with a strong ability to meet and exceed campaign objectives.
- Outgoing and extroverted with excellent networking and relationship-building skills.
- Trend-oriented with expertise in social media platforms and influencer ecosystems.
- Proactive with digital media, actively seeking collaborations and staying hands-on with outreach tools and campaign analytics tools and platforms.
- Fluent in English with strong communication skills to engage with diverse influencers and teams effectively.
Qualifications:
- Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.
- Education: Bachelor's degree in Marketing, Communications, or a related field.
