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Senior Web Development Expert

1 month ago

Chennai, Tamil Nadu, India Gen Full time

We are seeking a skilled Senior Web Development Expert to join our team at Gen. This role offers an estimated salary of $120,000 - $180,000 per annum.

About the Role

In this position, you will be responsible for overseeing web development and optimization projects that support business objectives. You will utilize your senior-level experience in software development lifecycle phases to lead teams and ensure successful project delivery.

Key Responsibilities
  • A/B Testing Specialist
    • Plan, develop, and execute A/B tests using Adobe Target to evaluate the effectiveness of website changes, features, and campaigns.
    • Design test variations and segmentation strategies to target specific audience segments and maximize test effectiveness.
    • Implement test setups, including configuring audience targeting, setting up test variations, and defining success metrics and tracking.
  • Frontend Performance Specialist
    • Troubleshoot frontend performance issues related to tagging and testing using JavaScript, CSS, HTML.
  • Process Improvement Specialist
    • Recommend, develop, and implement process improvements in Adobe Target usage, and in development lifecycle (build processes, version control, handoff to AEM team), not limited to the current technology stack.
  • Mentorship and Collaboration
    • Support and mentor other developers, assisting to debug issues as a team whenever possible.
    • Collaborate in grooming meetings and other Agile ceremonies, providing feedback on LOE and feasibility of requirements for each ticket.
    • Provide prompt and adequate support to Optimization Leads on any technical issues, bugs or clarification needed.
    • Collaborate effectively and promptly with QA Engineers, fixing defects and delivering complete tasks as per requirements.
Requirements
  • Bachelor's degree in Computer Science, Engineering, or any other related marketing field or four or more years of work experience.
  • 5+ years experience as frontend Web developer, experience with Adobe Target development preferred.
  • Knowledge of Marketing technology stack with focus on content personalization solutions.
  • Proficiency in web technologies including HTML, CSS, JavaScript, and familiarity with content management systems (CMS).