Brand Experience Manager

10 hours ago

Ahmedabad, Gujarat, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,50,00,000

About Us:

  • We are a dynamic company that prides itself on delivering top-notch intercity travel services.
  • Our mission is to build the most trusted brand for travelers and increase earnings for our supply partners.
  • With daily services connecting hundreds of cities across India, we have served millions of unique customers so far.

Job Overview:

We seek an experienced professional to drive offline brand experience and marketing efforts.

Responsibilities:

Brand Consistency & Implementation
  • Develop branding guidelines for offline touchpoints and ensure compliance across all assets.
  • Collaborate with vendors to execute bus branding, uniforms, and other physical branding assets while ensuring high-quality output.
  • Work closely with the Operations team to enforce branding across buses and maintain consistency in execution.
  • Implement visibility mechanisms to track branding effectiveness and maintain standardization.
Vendor Coordination & Operations Management
  • Manage relationships with vendors and suppliers for printing, uniform manufacturing, and branding execution.
  • Work closely with the Operations team to ensure timely and proper implementation of branding across locations.
  • Regularly audit and assess branding quality and maintenance in buses and physical locations.
Offline Marketing & Activations
  • Plan and execute offline marketing initiatives including hoardings, transit branding, bus stop branding, and agent activations.
  • Identify and execute on-ground branding opportunities to enhance our presence across cities.
  • Work on innovative branding activations at high-footfall locations such as terminals and bus lounges.

Requirements:

  • 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
  • Strong understanding of offline branding execution, vendor coordination, and operations alignment.
  • Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
  • Ability to manage multiple projects simultaneously and work with cross-functional teams.
  • Strong negotiation and relationship management skills for vendor coordination.
  • Detail-oriented with a passion for brand consistency and execution excellence.

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