Strides Pharma Product Development Manager
4 weeks ago
About the Job:
- We are seeking a skilled Product Marketing Manager to bridge the gap between product development, sales, marketing, and customer success teams.
- This role is crucial for maintaining cohesion and aligned efforts across teams.
Key Responsibilities:
- Develop a clear product vision and own the North Star Metric.
- Conduct primary and secondary research to gain insights into the product’s competitive advantage.
- Plan and execute the product’s Go-to-Market strategy by identifying and prioritizing customer segments.
- Develop effective messaging and communication that resonates with identified customer segments.
- Create and maintain a comprehensive stack of sales enablement assets.
- Drive demand generation through organic, paid, and on-ground activities.
- Promote thought leadership on topics of interest to the product through events and webinars.
- Own the MQL funnel, including product demonstrations.
- Ensure quick customer onboarding and effective product training, driving product adoption.
- Conduct periodic customer engagements to receive feedback and understand customer complaints.
Qualifications:
- 8 to 10 years of work experience in product, marketing, or sales.
Required Skills:
- Understanding of customer segments and target markets.
- Excellent communication and presentation skills.
- Influencing skills and stakeholder management.
- Ability to work collaboratively with multiple stakeholders.
- Strong analytical skills and ability to interpret data.
- Ability to manage multiple projects simultaneously.
Location: Bangalore
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