Entrepreneurial Content Strategist

24 hours ago

Bengaluru, Karnataka, India beBeeContent Full time ₹ 12,00,000 - ₹ 15,00,000
About Entrepreneurship Opportunity:

We are on a mission to empower 1 million entrepreneurs from Tier 2, Tier 3, and rural India. Through AI-driven support systems, educational programs, grassroots startup challenges, documentary storytelling, and funding initiatives, we aim to revolutionize Bharat's entrepreneurial landscape.

Role Overview:

The successful candidate will be responsible for crafting the overall content strategy across various platforms - digital (social media, YouTube, WhatsApp), owned (app, website, newsletters), and offline (events, bootcamps, community activations). Key responsibilities include defining narrative strategies, building and managing integrated content calendars, leading storytelling efforts, and scaling social presence through engaging content.

Main Responsibilities:
  1. Narrative Strategy: Develop and own the master content narrative for our organization - aspiration, action, and impact across all touchpoints.
  2. Content Planning & Calendar Management: Create and manage an integrated content calendar across multiple platforms.
  3. Storytelling: Lead the discovery and production of entrepreneur stories, founder journeys, community success spotlights, and case studies.
  4. Social Media Leadership: Scale our social presence through creative content and regional storytelling strategies.
  5. Campaign Management: Conceptualize and execute thematic campaigns - e.g., startup challenges, idea series, promotional events.
  6. Content Operations & Distribution: Build systems for content creation, curation, translation, publishing, and reporting.
  7. Team Building: Hire and lead a high-agility content team - creators, writers, editors, designers, and regional content leads.
  8. Analytics & Insights: Track content performance, derive insights, and iterate for reach, engagement, and community activation.
Requirements:

- 5 years of experience in leading content strategy in media, startups, edtech, social impact, or brand storytelling.

- In-depth understanding of Indian audiences - Hindi-first, regional, mobile-first consumers.

- Strong creative instincts + structured planning ability.

- Hands-on experience with social platforms (Instagram, YouTube, WhatsApp, LinkedIn) and CMS tools.

- Ability to translate complex ideas into simple, human stories.

- Hindi proficiency mandatory; regional language capabilities a plus.

- High bias for action, storytelling obsession, love for grassroots entrepreneurship.

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