Optimize Paid Advertising Campaigns Specialist

12 hours ago


Alwar, Rajasthan, India beBeePerformance Full time ₹ 10,00,000 - ₹ 15,00,000

About Our Opportunity:

Our team is seeking a Performance Media Specialist who will strategize, execute, and optimize ad campaigns across multiple platforms.

What You'll Do:

  • Plan, launch, and manage paid ad campaigns on Meta Ads Manager and Google Ads.
  • Collaborate with creative and strategy teams to build high-performing campaigns.
  • Monitor campaign performance daily and optimize for conversions, return on ad spend (ROAS), and cost per lead (CPL).
  • Conduct A/B testing on creatives, audience segments, and landing pages.
  • Generate campaign performance reports and insights using analytics tools.

We Are Looking For:

  • Experience in running Meta & Google Ads campaigns.
  • A strong understanding of paid media key performance indicators (KPIs) like click-through rate (CTR), ROAS, cost per click (CPC), and CPL.
  • Hands-on experience with tools like Meta Ads Manager, Google Ads, and Google Analytics.
  • A data-driven mindset with a keen eye for campaign insights and optimizations.
  • Ability to manage multiple campaigns across different industries or verticals.

Bonus Points If You Have:

  • Experience with remarketing, lookalike audiences, and funnel-based targeting.
  • Experience working in a creative/digital agency environment.
  • Certification in Google Ads or Meta Blueprint.


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