Data Analytics Specialist

4 days ago

Bengaluru, Karnataka, India beBeeAttribution Full time ₹ 10,00,000 - ₹ 20,00,000

Data Analytics Specialist - Attribution Modelling

We are seeking a skilled professional to lead attribution modelling and drive business growth.

This is a full-time position, requiring 3-6 years of experience in data science/marketing analytics/attribution modelling.

About the Role:

In this role, you will work with large-scale marketing data (impressions, clicks, conversions) to measure the impact of channels, optimise budgets, and improve ROI. You will build and implement algorithmic attribution models using statistical and ML techniques (e.g., logistic regression, Shapley values). You will also validate models with experiments and testing, and automate reporting pipelines.

Key Responsibilities:
  • Build and implement algorithmic attribution models.
  • Work with large-scale marketing data (impressions, clicks, conversions).
  • Apply statistical and ML techniques (e.g., logistic regression, Shapley values).
  • Validate models with experiments and testing.
  • Automate reporting pipelines.
Requirements:

To succeed in this role, you should have:

  • Strong Python, SQL, data science libraries experience.
  • Knowledge of MTA techniques (Markov, time decay, etc.).
  • Solid understanding of digital marketing channels.

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