
Chief Content Ambassador
2 weeks ago
This role involves crafting compelling narratives that drive engagement, pipeline growth, and brand authority in the B2B tech and AI sectors.
About the Role
The ideal candidate should possess expertise in breaking down complex topics into insightful content that resonates with CIOs, IT leaders, and decision-makers.
Key Responsibilities
- Develop and execute comprehensive content strategies to fuel organic growth across our website, industry reports, playbooks, blogs, and case studies.
- Craft impactful narratives that align with business goals, driving sales enablement and organic growth.
- Optimize content for SEO and conversion, ensuring high-ranking results and driving action through downloads, sign-ups, or demo requests.
- Collaborate with the Demand Generation team to align content with campaigns, inbound strategies, and lead nurturing initiatives.
- Research and produce high-value reports, whitepapers, and insights that establish thought leadership in AI, software development, and digital transformation.
- Capture customer success stories in compelling case studies that highlight business impact.
- Track and analyze content performance, making data-driven decisions to optimize content strategies.
Requirements
- 5-6 years of experience in B2B content marketing, preferably in software development, AI, or tech consulting.
- Strong understanding of B2B buyer personas and content mapping for the customer journey.
- Ability to simplify technical concepts into engaging, value-driven content.
- Exceptional writing, editing, and storytelling skills.
- Proficiency in content marketing tools (SEO, analytics, CMS, etc.).
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