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Digital Marketing Specialist
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We are a dynamic organization in search of a results-driven Performance Marketer to join our team.
Job DescriptionKey Responsibilities:
- Audience Profiling: Understand our target audience to ensure campaigns are tailored for maximum resonance and effectiveness.
- Strategic Campaign Planning: Allocate budgets efficiently across various digital channels.
- Asset Development: Collaborate with the content & design team to create high-quality, optimized digital assets.
- Campaign Launch: Execute and manage the launch of campaigns across multiple platforms.
- Continuous Optimization: Monitor campaign performance in real-time and adjust strategies as needed.
Skill Requirements:
- Deep knowledge of key digital platforms like Meta Ads and Google Ads.
- Demonstrated experience in both B2B and B2C campaigns.
- Ability to dissect campaign data and extract valuable insights.
- Comprehensive understanding of Meta and Google ad dashboards.
Preferred Qualifications:
- Experience in copywriting & video ad script writing is an advantage.
What We Offer:
A comprehensive understanding of the digital consumer journey and the ability to leverage digital channels for optimal ROI on marketing campaigns.