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Digital Content Strategist

2 weeks ago

Bengaluru, Karnataka, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time
Job Description:

We are seeking a highly skilled Digital Content Strategist to join our team at UNISON INTERNATIONAL CONSULTING. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive e-commerce content marketing strategy that drives business growth.

Main Responsibilities:

  • Create and manage the brand's e-commerce content calendar based on key marketing moments and business priorities.
  • Analyse trends and competitor activity to refine content strategies.
  • Design and execute digital ad campaigns across platforms like Google Ads, Meta, and display networks.
  • Implement strategies to improve website ranking and drive organic traffic.
  • Develop and execute targeted email campaigns to drive customer acquisition, retention, and cross-selling.
  • Create engaging social media content and digital storytelling to drive consumer interaction.
  • Oversight of the creation of brand-consistent content across e-commerce platforms and ensure it aligns with the brand message.
  • Cross-functional Collaboration: Work with design, product, and business teams to gather insights and create effective content.
  • Monitor and track key content metrics (traffic, conversion rates) and optimize for better engagement.
  • Manage external agencies, vendors, and production houses to ensure high-quality content execution.

Qualifications:

  • Minimum 3 years of experience in a similar role.
  • Strong understanding of content marketing principles and digital best practices.
  • Proven experience in managing vendors, production houses, and creative agencies.
  • Excellent writing and editing skills, with the ability to create compelling and brand-aligned content.
  • Knowledge of e-commerce platforms, digital consumer behaviour, and conversion optimization strategies.
  • Strong analytical skills to measure and report on content performance.
  • Ability to work collaboratively across teams in a fast-paced, dynamic environment.