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Digital Marketing Strategist

3 weeks ago

Pune, Maharashtra, India Visible One AdScale Full time
About Visible One AdScale

Visible One AdScale is a performance-driven digital marketing agency specializing in innovative Google Ads strategies that drive measurable success. We are seeking a seasoned Digital Marketing Strategist - Google Ads to lead and optimize our marketing initiatives, ensuring high-performing campaigns that accelerate business growth.

About the Role
We're looking for an experienced professional to develop and execute comprehensive Google Ads strategies across Search, Display, YouTube, Shopping, and Performance Max. As the Digital Marketing Strategist - Google Ads, you will collaborate with cross-functional teams to align marketing strategies with business objectives and drive sustainable growth through data-driven insights and creative solutions.

Key Responsibilities
  • Develop and implement high-impact Google Ads strategies that maximize ROI and enhance brand visibility.
  • Lead a team of paid media specialists and marketing professionals to execute campaign goals and objectives.
  • Analyze performance metrics, identify trends, and implement continuous improvements to advertising performance.
  • Stay updated with the latest Google Ads trends, tools, and best practices to ensure compliance and innovation.

Requirements
  1. Minimum 4 years of experience in digital marketing, with a strong focus on Google Ads.
  2. Proven track record in managing and scaling paid media campaigns.
  3. Expertise in Google Ads Manager, Google Analytics, Looker Studio, and GTM.
  4. Strong leadership skills with experience managing marketing teams.
  5. Deep understanding of conversion rate optimization, audience targeting, and campaign automation.
  6. Excellent problem-solving, analytical, and decision-making skills.

Benefits
  • Competitive Salary & Performance-Based Bonuses – Compensation package with incentives tied to marketing performance.
  • Leadership & Growth Opportunities – Be a key leader in shaping the company's marketing success.
  • Flexible Work Environment – Hybrid work options and a collaborative culture.
  • Comprehensive Benefits Package – Health insurance, paid time off, and wellness programs.