Senior Marketing Strategist

7 days ago

Pune, Maharashtra, India Orb Energy Full time

Job Overview

Orb Energy is a leading provider of solar energy solutions in Pune, Maharashtra. We are seeking an experienced Senior Marketing Strategist to join our team and drive business growth through effective marketing initiatives.

Key Responsibilities:

  • Develop comprehensive marketing plans with clear objectives to increase sales of Orb Energy's rooftop solar, ground-mounted solar, and thermal systems in Pune, Maharashtra.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration – including events, inaugurations, channel partner meets, and on-ground lead generation.
  • Conduct market analysis, including field research to identify prospective industry clusters, channel partners, and high potential leads in Pune, Maharashtra.
  • Work closely with the sales team to support them in all business development activities in Pune, Maharashtra.
  • Liaise with digital marketing, channel partner management, and design teams to maximize high-quality lead generation and sales closures in Pune, Maharashtra.

Principal Accountabilities:

  • Increase in-bound leads for all Orb products, but particularly rooftop and ground mounted solar, in Pune, Maharashtra by increasing on-ground marketing in the form of events, inaugurations, and partnerships.
  • Work with sales teams on identifying high potential channel partners who can give a big volume lift in Pune, Maharashtra, and ensure the number of channel partners is maximized and they are motivated.
  • Improve high-quality lead flow from key industry clusters and industry segments in Pune, Maharashtra through market research, advertising, channel partner identification, and offline events.
  • Identify key associations and industry groups and organize events and meets to improve outreach to SMEs in Pune, Maharashtra.
  • Manage content for prospective customers, and gather customer and market insights for marketing.
  • Collaborate with sales and marketing teams to organize events and meetings with potential customers and partners. Ensure such events are a success.
  • Use time in the field to build relationships in key industry clusters and associations to improve the sales funnel and build brand recall for Orb Energy.
  • Identify the effectiveness and impact of current marketing initiatives through tracking and analysis and optimize accordingly.
  • Work with the design and creative team to create content for Orb Energy - including testimonials, case studies, and videos.
  • Present ideas and final deliverables to VP-Marketing and COO / CEO, and use feedback to finalize effective marketing programs, strategies, and budgets.

Requirements:

  • 2-3 years of proven work experience in marketing in the solar industry is preferred.
  • Bachelor's degree in marketing, business, or a related field.
  • Excellent written and verbal communication skills in English.
  • Multilingual: Ability to converse in Kannada, English, Telugu, Tamil, and Hindi.
  • Proven experience developing marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Data-driven marketing mind with an eye for creativity.
  • Willingness to travel extensively.

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