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Digital Marketing Strategist for Growth

2 weeks ago

Gurgaon, Haryana, India Airtel Business Full time

About Airtel Business:

Airtel Business is a leading connectivity and technology solutions provider, empowering businesses across India, the US, Europe, Africa, the Middle East, Asia-Pacific, and SAARC. We offer exceptional network strength, catering to businesses of all sizes with our secure connectivity solutions. Our mission is to accelerate digital transformation, helping businesses achieve their evolving goals.

Job Overview:

We are seeking a highly creative growth marketer with strong self-ownership and analytical skills to drive metrics in collaboration with cross-functional teams. This full-stack profile will enable you to learn and work across all aspects of growth marketing.

Main Responsibilities:

Lead Performance Marketing for SMB segment of Airtel BusinessDevelop growth strategy to drive user and revenue growth across web and app channelsAnalyse user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/ funnel enhancement to derive immediate impact on KPIsUndertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growthManage cross-functional growth projects by working closely with product and functional teams to run experiments and roll out features on an ongoing basisDesign and execute all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channelsAbility to drive large scale projects, experiments, and smaller tweaks with equal easeStakeholder management with senior leadership. Act as the single point of contact for growth function

Requirements:

We are looking for candidates with 3-5 years of experience in performance marketing roles, preferably in B2C or SaaS domains. The ideal candidate should possess first principle thinking, exceptional attention to detail, great analytical bent, and hands-on experience in running campaigns across various platforms.