Brand Marketing Specialist
2 weeks ago
About Rock My Sales (RMS)
">We are a creative boutique that empowers brands to establish a potent place in their industry via Brand Management & Digital Marketing.
Our team is passionate about creating innovative marketing campaigns that drive results. As an Influencer Marketing Executive, you will play a key role in developing and executing successful influencer outreach programs.
Main Responsibilities:
- Develop and manage influencer outreach programs targeting lifestyle, fashion, and beauty sectors.
- Collaborate with influencers to create engaging brand-aligned content for shoutouts.
- Strategize and implement influencer marketing campaigns that resonate with clients' products and audiences.
- Organize and coordinate bloggers' meets to enhance brand visibility and engagement.
- Utilize graphic design tools like Canva for basic editing tasks.
- BUILD AND MAINTAIN RELATIONSHIPS WITH A NETWORK OF INFLUENCERS AND BLOGGERS.
- Work closely with clients to understand and meet their marketing objectives.
- Analyze campaign performance and provide insights for optimization.
- Stay updated on the latest trends in influencer marketing and relevant industry sectors.
Required Skills and Qualifications:
- Bachelor's degree or higher in Marketing, Business Administration, or a related field.
- At least 2 years of experience working in the field of marketing, preferably in Influencer Marketing.
- A proven track record of executing creative and effective influencer campaigns.
- Proven experience in influencer marketing within an agency setting.
- Demonstrated ability to ideate and strategize content for influencer campaigns.
- Experience in organizing successful bloggers' meets.
- Familiarity with graphic design tools, particularly Canva, for basic editing tasks.
- Strong existing relationships with influencers, especially in lifestyle, fashion, and beauty.
- Excellent communication, negotiation, and project management skills.
- Creative mindset with the ability to align influencer strategies with client needs.
- Knowledge of social media platforms and influencer marketing trends.
- Experience with creating marketing budgets and tracking progress.
About You:
- You have a passion for creative storytelling and building relationships.
- You are proactive, organized, and enjoy working in a fast-paced environment.
- You stay up-to-date on the latest marketing trends and technologies.
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