Marketing Generalist

Sudathi is a leading fashion brand with a mission to be India's most affordable and fastest-growing ethnic fashion brand.

We are seeking a skilled Marketing Executive to contribute to our growth journey.

The successful candidate will be responsible for developing and executing marketing strategies across digital platforms, managing social media activities, and supporting SEO and content marketing efforts.

The role demands creativity, adaptability, and a sharp focus on results. If you're a marketing all-rounder who enjoys blending strategy with execution, you'll fit right in.

• Assist in planning, executing, and optimizing end-to-end marketing campaigns across digital platforms.
• Manage social media activities — content planning, posting, engagement, and community building.
• Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
• Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
• Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
• Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
• Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
• Research competitor activities and market trends to keep Sudathi ahead of the curve.
• Ensure consistency in brand voice and messaging across all channels.
• Collaborate with product, sales, and operations teams to align marketing with business goals.

Benefits of this Role:

• A marketing generalist who can handle a mix of strategy and execution.
• Someone who thrives in fast-paced, high-growth environments.
• A quick learner with strong problem-solving skills and adaptability.
• A creative thinker who's also comfortable with numbers and analytics.
• A team player who can collaborate across departments.

About You:

• We're looking for someone who is passionate about marketing and eager to learn and grow with us.
• You should have excellent communication skills, both written and verbal.
• You should be able to work well under pressure and meet deadlines.