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Content Strategist

1 week ago

Gurgaon, Haryana, India BluSmart Full time

At BluSmart, we are seeking a talented Content Strategist - User Experience Specialist to play a pivotal role in shaping our customers' interactions within the app. As part of our marketing team, you will be responsible for creating and implementing effective content strategies that enhance user engagement and conversion rates.

Key Responsibilities:
  • Analyze user experiences within the app to refine content strategies for different touchpoints.
  • Gain a deep understanding of user challenges and motivations to develop targeted content approaches.
  • Create and implement strategies for in-app campaigns across multiple platforms, including app and website banners, CRM communications, and push notifications.
  • Conduct regular content audits to ensure alignment with brand standards and user expectations.

This is an exciting opportunity for a motivated and creative individual who is passionate about delivering exceptional customer experiences through compelling content.

Qualifications:
  • Bachelor's degree in Mass Communication, Journalism, English Literature, or related fields.
  • 4+ years of experience in content auditing, strategy development, or a related field.