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Digital Media Strategist
3 weeks ago
We are seeking a highly skilled and strategic PPC Team Lead with hands-on experience in managing and optimizing Google Ads, Amazon Ads, and Meta Ads campaigns.
The ideal candidate should have prior experience working in a Digital Marketing or SEO agency, handling multiple client accounts across diverse industries.
You will be responsible for leading a team of PPC specialists, driving paid media strategy, and delivering measurable results for our clients.
Responsibilities:- Develop, execute, and optimize PPC strategies across Google, Amazon, and Meta platforms.
- Lead a team of PPC specialists, oversee campaign performance, and ensure the timely execution of deliverables.
- Collaborate with SEO, content, and design teams to align paid media efforts with overall marketing strategies.
- Perform in-depth keyword research, audience targeting, and A/B testing to improve ad performance.
- Analyze performance metrics using Google Analytics, Google Ads, Meta Business Manager, and Amazon Campaign Manager.
- Prepare performance reports and insights for internal review and client presentation.
- 4–6 years of experience in PPC campaign management.
- Proven expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and Amazon Ads.
- Experience working in a digital marketing or SEO agency with multi-client management.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Familiarity with tracking tools such as Google Tag Manager, Google Analytics, and conversion APIs.
- Ability to lead and mentor a team, manage workloads, and deliver under tight deadlines.
- Google Ads and Meta Blueprint certifications.
- Experience with SA360, SEMrush, Ahrefs, or similar tools.
- Experience in eCommerce and lead generation campaigns.