Digital Marketing Strategist for Career Development
3 weeks ago
We are seeking a seasoned Digital Marketing Strategist to join our dynamic marketing team at Masai. With a focus on driving career development in India, the ideal candidate will be responsible for executing influencer-driven campaigns that increase brand awareness, foster engagement, and drive measurable business outcomes.
This role is crucial for expanding Masai's digital presence and building strong relationships with key influencers. The successful candidate will have 23 years of experience in influencer marketing or digital marketing, with a proven track record of managing influencer campaigns with measurable results.
The Digital Marketing Strategist will work closely with influencers to generate creative content, ensure brand messaging is consistent across all influencer-generated content, and negotiate contracts with influencers to ensure clear expectations for deliverables, timelines, and performance.
The successful candidate will also be responsible for campaign tracking and performance analysis, monitoring and analyzing the performance of influencer campaigns using key metrics such as engagement, reach, conversions, and ROI. They will provide regular reports with insights to optimize future influencer strategies and stay updated on the latest trends in influencer marketing.
To be successful in this role, the candidate will need to have strong communication, negotiation, and relationship-building skills, as well as proficiency in social media platforms and influencer marketing tools. The ability to work in a fast-paced environment, manage multiple projects, and meet deadlines is also essential.
The salary for this role is ₹25,00,000 - ₹35,00,000 per annum, depending on experience. We offer a collaborative and innovative work environment, opportunities for personal and professional growth within a fast-growing company, and a competitive salary and benefits package.
At Masai, we are committed to empowering India's untapped talent by providing them with the skills needed for high-demand jobs. We are looking for a creative and motivated individual who is passionate about digital marketing and career development to join our team and make a real impact.
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