Solutions Consultant
2 weeks ago
Unlock Your Potential with Evalueserve
Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients. We excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making.
About Data Analytics
Data Analytics is one of the highest growth practices within Evalueserve, providing rewarding career opportunities. Our global DA team extends beyond 1000+ data science professionals across data engineering, business intelligence, digital marketing, advanced analytics, technology, and product engineering.
Key Responsibilities
- Design, develop, and execute high-performing marketing automation campaigns using Marketo.
- Manage lead nurturing programs to cultivate and convert leads into sales-qualified opportunities.
- Configure and maintain Marketo workflows, landing pages, forms, and email templates.
- Leverage marketing automation to personalize the customer journey and deliver targeted content.
- Analyze marketing campaign performance using Marketo analytics and other digital analytics tools.
- Translate data insights into actionable recommendations for campaign optimization.
- Collaborate with marketing, sales, and other departments to ensure alignment and achieve marketing goals.
- Stay up to date on the latest Marketo features and best practices.
- Provide ongoing support and training to internal stakeholders on Marketo functionality.
Requirements
- Bachelor's / master's degree from a reputable university.
- 5+ years of experience in marketing automation, preferably with Marketo.
- Proven track record of success in designing and executing high-performing marketing campaigns.
- Strong understanding of marketing automation principles and best practices.
- In-depth knowledge of Marketo features and functionalities.
- Experience with lead scoring, lead nurturing, and segmentation strategies.
- Solid understanding of digital analytics concepts and tools (e.g., Google Analytics).
- Excellent data analysis and reporting skills.
- Strong communication, collaboration, and problem-solving skills.
- Marketo Certified Expert (MCE) or Marketo Certified Professional (MCP) a plus.
- Must be self-motivated, responsive, professional, and dedicated to customer success.
- Possess an innovative, problem-solving, and solutions-oriented mindset.
Disclaimer
The following job description serves as an informative reference for the tasks you may be required to perform. However, does not constitute an integral component of your employment agreement and is subject to periodic modifications to align with evolving circumstances.
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