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Digital Marketing Strategist

2 weeks ago

Hyderabad, Telangana, India Daiko Wellness Full time
Job Title: Digital Marketing Strategist

As a skilled professional, we are seeking someone to drive our online growth. In this role, you will be responsible for developing and executing 360-degree digital marketing strategies across multiple platforms.

About Us:

Daiko Wellness Private Limited is a fast-growing wellness and nutraceutical brand committed to delivering high-quality health supplements. Our mission is to provide innovative solutions that improve the lives of our customers.

Key Responsibilities:
  • Develop and execute digital marketing strategies to increase brand awareness and drive sales.
  • Manage and optimize campaigns on Google Ads, Meta Ads (Facebook & Instagram), Amazon & Flipkart Ads, and WhatsApp Marketing.
  • Handle SEO (On-page & Off-page), SEM, and performance marketing to increase organic and paid reach.
  • Oversee social media marketing (SMM) and content strategy to boost brand engagement.
  • Implement email marketing, WhatsApp marketing, and chatbot automation for lead nurturing.
  • Analyze website traffic and improve conversions using CRO (Conversion Rate Optimization) strategies.
  • Manage and enhance the brand's online reputation (ORM) through reviews and community engagement.
  • Work on remarketing/retargeting campaigns to drive customer retention and sales.
Required Skills & Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of experience in digital marketing with proven campaign success.
  • Expertise in WooCommerce, WordPress, SEO, SEM, PPC, and paid advertising.
  • Strong analytical skills with experience in Google Analytics, Facebook Business Manager, and other digital tools.
  • Ability to drive lead generation, brand awareness, and e-commerce sales.
  • Knowledge of AI marketing, automation tools, and WhatsApp business promotions is a plus.