Digital Influencer Manager

1 week ago


Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000

Seeking a marketing professional to drive online presence through strategic partnerships with social media influencers.

Key Responsibilities:

  • Influencer Identification and Relationship Building: Connect with relevant influencers and content creators who align with our brand values.
  • Campaign Planning and Execution: Develop, plan, execute, and monitor influencer marketing campaigns across multiple platforms.
  • Negotiation and Budget Management: Negotiate deliverables, timelines, and budgets with influencers while ensuring alignment with business goals.
  • Campaign Coordination: Coordinate with internal teams for seamless campaign execution.
  • Performance Tracking and Analysis: Monitor, measure, and analyze influencer campaign performance to ensure ROI and make data-driven decisions.
  • Industry Staying Abreast: Stay updated on influencer trends, industry best practices, and competitor activities to maintain a competitive edge.

Requirements:

  • Educational Background: Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Experience: 1–3 years of experience in influencer marketing, digital marketing, or social media is required.
  • Soft Skills: Strong communication and negotiation skills, creative mindset, and passion for social media trends and influencer culture are essential.
  • Technical Skills: Proficiency in MS Office and familiarity with influencer marketing tools is beneficial.


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