Digital Marketing Specialist

3 weeks ago


Raipur, Chhattisgarh, India WS-Digitech Full time

Company Overview

WS-Digitech is a leading player in the Marketing Services industry, headquartered in Raipur, Chhattisgarh. With a dedicated team of 11-50 employees, we specialize in providing professional IT solutions, including world-class web development, mobile app development, digital marketing, graphics designing, and video production services. Our expertise helps businesses thrive in the digital realm.

Job Requirements

We are seeking a Digital Marketing Specialist to join our dynamic team in Raipur. This is a mid-level position offering various employment types, including full-time, part-time, remote, freelance, and internship opportunities. The ideal candidate will possess a deep understanding of digital marketing strategies and have proficiency in key areas to drive our clients' business growth through effective digital presence and customer engagement.

Key Responsibilities

  • Design and execute digital marketing campaigns across multi-channel platforms.
  • Monitor and evaluate digital marketing performance and make improvements based on analytics.
  • Create, curate, and manage published content across digital platforms.
  • Coordinate with team members to align digital marketing strategies with business objectives.
  • Stay abreast of emerging digital marketing trends and implement relevant practices.
  • Optimize website content for search engines and increase online brand presence.
  • Collaborate with internal teams to manage and optimize campaigns for conversion and ROI.
  • Generate and analyze reports on online traffic, sales, and conversion to inform strategy.

Required Skills

  • Proficiency in search engine optimization techniques to enhance online visibility effectively.
  • Experience with search engine marketing to drive targeted traffic and maximize ROI on advertising spend.
  • In-depth understanding of social media marketing to engage audiences and boost brand identity.
  • Ability to create compelling content for digital marketing campaigns that captivate the target audience.
  • Knowledge of email marketing strategies to reach customers with personalized communication.
  • Strong analytical skills to interpret data, measure campaign success, and inform strategic direction.
  • Expertise in pay-per-click advertising to optimize campaigns for cost efficiency and performance.
  • Capability to develop comprehensive digital strategies that align with business objectives.


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