Digital Marketing Specialist
3 weeks ago
Company Overview
WS-Digitech is a leading player in the Marketing Services industry, headquartered in Raipur, Chhattisgarh. With a dedicated team of 11-50 employees, we specialize in providing professional IT solutions, including world-class web development, mobile app development, digital marketing, graphics designing, and video production services. Our expertise helps businesses thrive in the digital realm.
Job Requirements
We are seeking a Digital Marketing Specialist to join our dynamic team in Raipur. This is a mid-level position offering various employment types, including full-time, part-time, remote, freelance, and internship opportunities. The ideal candidate will possess a deep understanding of digital marketing strategies and have proficiency in key areas to drive our clients' business growth through effective digital presence and customer engagement.
Key Responsibilities
- Design and execute digital marketing campaigns across multi-channel platforms.
- Monitor and evaluate digital marketing performance and make improvements based on analytics.
- Create, curate, and manage published content across digital platforms.
- Coordinate with team members to align digital marketing strategies with business objectives.
- Stay abreast of emerging digital marketing trends and implement relevant practices.
- Optimize website content for search engines and increase online brand presence.
- Collaborate with internal teams to manage and optimize campaigns for conversion and ROI.
- Generate and analyze reports on online traffic, sales, and conversion to inform strategy.
Required Skills
- Proficiency in search engine optimization techniques to enhance online visibility effectively.
- Experience with search engine marketing to drive targeted traffic and maximize ROI on advertising spend.
- In-depth understanding of social media marketing to engage audiences and boost brand identity.
- Ability to create compelling content for digital marketing campaigns that captivate the target audience.
- Knowledge of email marketing strategies to reach customers with personalized communication.
- Strong analytical skills to interpret data, measure campaign success, and inform strategic direction.
- Expertise in pay-per-click advertising to optimize campaigns for cost efficiency and performance.
- Capability to develop comprehensive digital strategies that align with business objectives.
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