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Visual Identity Specialist
3 weeks ago
Our ideal candidate will be a skilled and experienced graphic designer with expertise in visual identity, branding, and digital design. You'll play a key role in creating engaging visual content for our brand and online presence.
We're looking for someone who is passionate about staying up-to-date with the latest design trends and technologies. The ability to work collaboratively as part of a team and communicate effectively with colleagues and clients is essential.
Key Responsibilities:- Graphic Design (≈70%):
- Develop logos, visual languages, typography stacks, color systems, iconography, and brand guidelines that accurately represent our brand.
- Craft multi-channel campaign assets (social, OOH, print, digital banners, email headers) with sharp visual hierarchy and on-brand storytelling.
- Create packaging concepts, dielines, label systems, POSM/merch, and shelf-presence mockups; prep production-ready files.
- Build client-ready pitch decks and case studies that look as good as they read.
- Plan and oversee shoots (photo/video), moodboards, styling cues, and reference decks; collaborate with photographers/retouchers.
- Ensure color accuracy, print specs, bleed, overprint, and imposition are on point; coordinate with vendors for proofing.
- Web/UI (≈30%):
- Design landing pages and lightweight sites in Figma with components/auto-layout, clear grids, and mobile-first thinking.
- Prepare redlines/specs, export assets, work with dev on feasibility, review staging links, and log fixes.
- Translate campaign ideas into high-performing web banners and conversion-friendly page sections (hero, pricing, FAQs, CTAs).
- Mentor junior designers, share design standards, and champion file hygiene (naming, versioning, libraries).
- Present designs clearly, explain choices, cite references, and tie design to outcomes.
- Incorporate feedback and data without losing craft (taste + testing, not taste vs. testing).
Excellent communication, teamwork, and time management skills are required. If you're passionate about creative problem-solving, enjoy working collaboratively, and have a keen eye for detail, we'd love to hear from you.
