Innovation Marketing Leader

4 days ago


Gurgaon, Haryana, India Airtel Digital Full time

Airte Digital is looking for an Innovation Marketing Leader to spearhead growth initiatives across its portfolio of financial products. This role involves driving innovation in growth marketing, user acquisition, and growth hacking to stay ahead of the competition.

The ideal candidate will have a strong understanding of growth tactics such as A/B testing, conversion optimization, referral campaigns, and customer retention strategies. They will be familiar with digital marketing tools, analytics platforms, and customer engagement platforms.

This role requires creativity, problem-solving skills, and hands-on execution abilities. The Innovation Marketing Leader will work on experimenting with innovative tactics such as Refer and Earn, Gratification Programs, and Gamification to drive user engagement and adoption.

The successful candidate will be responsible for developing and executing growth strategies across multiple financial products. They will identify and implement creative growth opportunities through data-driven insights, market trends, and user feedback.

In addition, the Innovation Marketing Leader will strategize, plan, and execute high-impact programs like Refer and Earn, Gamification, and Gratification. They will design incentive-driven campaigns that encourage existing users to refer friends, earn rewards, and actively engage with Airte Digital's offerings.

Key responsibilities include:

  • Developing and executing growth strategies across multiple financial products;
  • Designing and executing high-impact programs like Refer and Earn, Gamification, and Gratification;
  • Leading efforts to drive awareness and user engagement across various channels;
  • Collaborating with product teams to optimize the user journey;
  • Data analysis and reporting to refine growth strategies.
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