Digital Transformation Leader
2 days ago
HT Digital Streams is a pioneering force in the advertisement industry, driving innovation and excellence. We are at the forefront of shaping the future of customer data platforms and ad tech solutions.
About the Role
We are seeking an exceptional Digital Transformation Leader to spearhead the development, adoption, and refinement of our Customer Data Platform (CDP) and Ad Tech initiatives. This strategic position requires a seasoned professional with a deep understanding of leading CDP platforms, a strong background in the advertisement industry, and expertise in harnessing the power of AI/ML technologies for advanced targeting and personalisation.
Key Responsibilities
- Develop and implement product vision, strategy, and roadmap for HT Digital Streams' CDP and Ad Tech solutions.
- Collaborate closely with engineering, marketing, growth, and product teams to ensure seamless integration and alignment of the CDP with business objectives.
- Design and implement features to enrich audience data, supporting advanced audience segmentation, targeting, and personalisation.
- Establish key performance indicators (KPIs) and metrics to monitor the performance of the CDP and Ad Tech solutions.
- Explore and implement AI/ML-based solutions for lookalike modelling, contextual targeting, and other advertising optimisation use cases.
- Work closely with engineering teams to implement event-driven architectures to support real-time data processing and targeting.
Qualifications
- A minimum of 10 years of experience as a senior product manager in the advertising industry or having worked on data products.
- A deep understanding of the advertising ecosystem, including ad formats, targeting, measurement, and attribution.
- Proven experience in implementing and managing CDPs.
- Strong knowledge of data modelling, data architecture, and data pipelines.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment.
Salary Range
$120,000 - $180,000 per annum
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