Senior Branding

2 days ago

Anand, Gujarat, India beBeeBranding Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title:

Brand Strategist & Communications Lead

About the Role:

The Brand Strategist & Communications Lead is responsible for building, strengthening, and positioning the institution's brand across stakeholders.

This role requires strategic oversight of brand identity, external communications, media relations, and PR campaigns to enhance visibility, reputation, and engagement.

Key Responsibilities:

  1. Brand Strategy & Management
  • Develop a branding strategy aligned with institutional goals.
  • Ensure consistency of brand identity across all channels (digital, print, events).
  • Improve brand recall and equity within the education ecosystem.
  1. Public Relations & Media Management
  • Establish strong relationships with media, influencers, and industry bodies.
  • Draft press releases, articles, and speeches for leadership.
  • Manage media coverage, crisis communication, and institutional reputation.
  1. Digital & Social Media Presence
  • Drive brand presence on social media platforms.
  • Oversight content strategy, storytelling, and digital campaigns.
  • Leverage analytics for continuous improvement.
  1. Events & Outreach
  • Organize branding events, education fairs, conferences, and community outreach.
  • E nsure institutional visibility at national and international forums.
  1. Stakeholder Communication
  • Manage internal communications and alumni engagement.
  • Collaborate with academic, CRC, and admissions teams for brand alignment.

Requirements:

  • Strong understanding of branding strategies and practices.
  • Excellent communication and relationship-building skills.
  • Ability to work in a fast-paced environment.

Benefits:

  • Opportunity to develop a career in branding and communications.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.

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