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Digital Analytics Professional

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Pune, Maharashtra, India beBeeAnalytics Full time ₹ 10,00,000 - ₹ 20,00,000

Job Overview

We are seeking a skilled analytics professional to join our team as an Adobe Launch Senior Engineer.

Key Responsibilities :

  • Map metadata, user attributes, and events to Adobe Launch data elements.
  • Create and manage tag properties, schemas, rules, and data elements in Adobe Launch.
  • Configure data elements to extract information from DOM, JavaScript, cookies, or Data Layers.
  • Set up and manage Adobe Analytics, ECID (Experience Cloud ID), and WebSDK extensions.
  • Work closely with cross-functional teams to ensure proper implementation of analytics tracking requirements.
  • Validate and debug analytics implementations using tools such as AEP Debugger, ObservePoint, and Omnibug.
  • Collaborate with stakeholders to translate business needs into tracking requirements and ensure accurate reporting.
  • Provide support for ongoing maintenance, troubleshooting, and enhancements of Adobe Launch configurations.
  • Stay updated with Adobe Experience Cloud best practices and ensure compliance with governance frameworks.

Requirements

  • Strong knowledge of AEM integration with Analytics.
  • Hands-on expertise in creating and managing data layers and analytics tracking strategies.
  • Strong understanding of JavaScript, HTML, CSS, and web technologies.
  • Proficiency in using debugging tools : AEP Debugger, ObservePoint, Omnibug.
  • Experience with Adobe ECID and WebSDK extensions.
  • Ability to translate complex business requirements into technical specifications for tag management.
  • Excellent communication and stakeholder management skills.

Bonus Points

  • Adobe Certified Expert (Analytics/Launch/AEM) certifications.
  • Experience in other Tag Management Systems like Google Tag Manager (GTM), Tealium.
  • Exposure to privacy regulations and consent management integration.

Soft Skills

  • Strong problem-solving and analytical skills.
  • Ability to work in cross-functional, global teams.
  • Detail-oriented with a focus on accuracy and data quality.
  • Proactive, with good communication and documentation skills.