Marketing Campaign Specialist

2 days ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Overview

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This role focuses on developing and executing marketing campaigns for the APAC region. The ideal candidate will have experience in B2B marketing, preferably in technology or hospitality, with a strong track record in multi-channel marketing, campaign execution, and lead generation.

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Main Responsibilities

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  • Campaign Strategy & Execution: Plan and execute integrated, multi-channel marketing campaigns to drive demand, generate leads, and build brand awareness for Hospitality Cloud in APAC">
  • Localize and adapt global campaigns to fit regional market needs and preferences">
  • Collaborate with sales teams to optimize the lead handoff process and support conversion goals">
  • Curate and localize marketing content (emails, landing pages, sales collateral) for regional audiences">
  • Plan and promote webinars, online demos, and virtual events through relevant marketing channels">
  • Support physical events and trade shows by creating marketing collaterals and driving attendance">
  • Collaborate with industry partners to run joint campaigns in the region">
  • Collaboration & Stakeholder Management: Work closely with sales teams to ensure seamless lead follow-up and pipeline acceleration">
  • Collaborate with global marketing teams to align strategies, share insights, and adopt best practices">
  • Manage relationships with third-party vendors and agencies to enhance campaign execution">
  • Metrics & Reporting: Track, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and ROI">
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Required Skills and Qualifications

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  • 5-6 years of experience in B2B marketing, ideally in technology or the hospitality industry">
  • Proven expertise in campaign management, lead generation, and digital marketing">
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)">
  • Strong content marketing skills, including email marketing, landing page optimization, and sales collateral creation">
  • Excellent stakeholder management skills, with the ability to collaborate with cross-functional and remote teams">
  • Exceptional written and verbal communication skills to optimize campaign content">
  • Ability to manage multiple projects and deadlines in a fast-paced environment">
  • Proficiency in MS Office Suite (Excel, Outlook, Word, PowerPoint)">
  • Preferred Qualifications: Experience in travel, travel technology, or hospitality marketing">
  • Familiarity with APAC market trends and customer preferences">
  • Experience running partner marketing campaigns in collaboration with external organizations">
  • Experience in B2B Account-based marketing/Enterprise marketing would be an added advantage">
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About This Role

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This is an exciting opportunity to join our team as a Team Lead, Field Marketing. If you are passionate about developing and executing marketing campaigns, we encourage you to apply for this role.

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