Digital Marketing Strategist

3 days ago


Bengaluru, Karnataka, India redBus Full time
About redBus

redBus is India's largest online bus ticketing platform, operating across multiple continents. With a vast network of bus operators and satisfied customers booking up to 250,000 transactions daily, we host the largest inventory of bus seats globally.

Job Overview

We are seeking an experienced SEO Manager to lead our organic search growth efforts. As part of our team, you will be responsible for developing and executing a robust SEO strategy, working closely with internal teams and external partners to drive traffic and conversions.

Key Responsibilities
  • Understand the search landscape for bus booking vertical and assess opportunities for redBus in organic search.
  • Identify key drivers of a successful SEO strategy and create a plan to scale organic search traffic and conversions.
  • Work with technical, design, and product teams, as well as external agency partners, to execute the SEO plan.
  • Conduct frequent SEO audits, report channel performance, and identify areas for improvement.
  • Lead multiple projects with various stakeholders influencing SEO.
  • Build and manage a team of SEO specialists, content writers, etc.
  • Stay up-to-date on the latest SEO trends, including Core Web Vitals, E-E-A-T, and algorithm updates, and apply this knowledge to improve organic channel performance.
Requirements
  • Thorough understanding of all factors and best practices of SEO and various tools.
  • Proven experience delivering business results through organic search channels.
  • Ability to lead planning and execution of multiple SEO projects effectively by coordinating with engineering teams.
  • Capacity to manage an internal team of SEO specialists and external agency partners.
  • Self-driven and eager to learn, staying on top of the constantly changing landscape of SEO.
  • Analytical and problem-solving mindset aligned with business objectives.
  • Proficiency in tools like SEMRush, Ahrefs, Screamingfrog, GA4, and Google Search Console.
  • Knowledge of front-end technologies (HTML, CSS, JS) is a plus.
  • Strong understanding of technical SEO aspects such as website architecture, structured data, crawling, and indexing, and JavaScript SEO.
Qualifications
  • B.Tech degree is a plus.
  • 6-8 years of overall experience, with at least 4-5 years in SEO.

Estimated salary: ₹1,500,000 - ₹2,500,000 per annum.



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