Digital Marketing Strategist

2 weeks ago

Pune, Maharashtra, India dentsu Full time

About dentsu international:

As a leader in the digital marketing landscape, Dentsu International is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy.

Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International's radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We are seeking a professional SEO Expert with a proven track record of handling SEO/ASO/YouTube SEO accounts with delivered KPIs & goals.

The ideal candidate should have success in directing a range of SEO/ASO/YT strategies and campaigns, analytics, and have a good understanding of web related revenue generation.

The role involves creating high-quality search optimization strategy & plan that should be executed for the SEO campaigns with the help of our SEO Business Analysts.

Others responsibilities include building and managing Off-page optimization strategies, provide regular updates on Organic search traffic, sales and conversion while working with the Web analysts, and make recommendations on ways to improve organic search rankings, traffic, and conversions.

Key Responsibilities:

  • Set-up new Organic Search Optimization campaigns
  • Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies
  • Content development and optimization
  • Write compelling and high-quality website content, including blog posts and page descriptions.
  • Search engine optimization (SEO) planning and account management.
  • Set measurable goals/KPIs that demonstrate improvement in the marketing efforts.
  • Monitor daily performance metrics to understand SEO strategy performance.
  • Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs.
  • Research & develop keywords and recommend copy for optimizing organic search campaigns on the major search engines.
  • Oversee SEO program implementation from pre-launch deliverables through performance reporting.
  • Analyze and review client website traffic metrics, rankings, and impact on the business revenue.
  • Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0)
  • Research and analyze competitor advertising links.
  • Create and execute link building strategy.
  • Quality check and proof reading
  • Client interaction and reporting

Qualifications:

  • Excellent written and verbal communication skills
  • 6 months - 2 years of experience
  • Should have interest in new learning & initiatives
  • Must have liking for Marketing and Business Development
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc.
  • Knowledge of keyword research and data mining tools, like – Google Adwords, Tubebuddy, Ahrefs etc.
  • Knowledge of technical tools i.e. required in SEO, like – Screaming Frog, GTMetrix, Site Speed Insights etc.
  • Comfortable analyzing high volumes of data daily.
  • Familiarity with WordPress or other content management systems
  • Should have Analytical and Process oriented approach.
  • Have a creative bend of mind for new work experiments.
  • Strong understanding of Internet and Web technologies and web-based programming languages like – HTML, CSS, JS etc.
  • Should be comfortable with word documents, presentations & excel sheets.
  • Should be able to work independently as well as part of a team.
  • Excellent internet surfing knowledge
  • Will be expected to take active participations in team level activities & training programs.
  • Proactiveness and ownership is a must.

The estimated salary for this position is around ₹7-12 Lakhs per annum depending on the location and experience.

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