Digital Advertising Communications Strategist

1 week ago

Pune, Maharashtra, India DeltaX Full time

About the Role

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We are seeking a highly skilled Public Relations and Communications Specialist to join our team at DeltaX. As a key member of our communications team, you will be responsible for shaping and executing our external communications and PR strategy.

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This role involves crafting compelling content, managing media relations, and promoting the company's innovations and success stories. You will work closely with internal teams to ensure consistent messaging across all communication channels and external materials.

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Key Responsibilities:

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  • Media Relations: Build and maintain relationships with key journalists, influencers, and media outlets in the digital marketing and tech sectors.">
  • Press Releases & Announcements: Write, edit, and distribute press releases, product announcements, and other communication materials to promote company updates and innovations.">
  • Content Creation: Develop high-quality marketing content including email campaigns, blog posts, case studies, success stories, and white papers.">
  • Campaign Support: Work closely with the marketing team to create compelling PR campaigns that align with business objectives.">
  • Media Monitoring: Track media coverage, analyze PR performance, and report on key metrics to continuously improve strategy.">
  • Crisis Communications: Assist in managing and addressing any public relations challenges or issues in a timely and effective manner.">
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Qualifications & Requirements:

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  • Experience: Minimum 2 years of experience working in a PR agency or communications role, with a preference for candidates who have worked with tech or ad tech companies.">
  • Content Writing: Exceptional writing, editing, and proofreading skills. Ability to produce clear, engaging, and error-free copy under tight deadlines.">
  • Tech-Savvy: Comfortable with digital marketing terminology and trends, and capable of translating complex technical concepts into simple, engaging content.">
  • Education: A bachelor's degree in Mass Communication, English, Journalism, or a related field.">
  • Communication Skills: Strong verbal and written communication skills with an eye for detail and a passion for storytelling.">
  • Creativity: Ability to think creatively and bring fresh ideas to PR campaigns and marketing materials.">
  • Time Management: Strong organizational and multitasking skills to manage multiple projects and deadlines.">
  • Team Player: Collaborative, flexible, and comfortable working in a fast-paced environment.">
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Nice to Have:

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  • Experience with PR tools and platforms like Cision, Meltwater, or similar.">
  • Knowledge of SEO and its relevance to PR and content strategy.">
  • Familiarity with analytics tools to measure PR campaign success.">
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Salary Range: $80,000 - $110,000 per year, depending on experience.

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About DeltaX

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DeltaX is a Data-Driven Digital Advertising Platform built for Agencies and Advertisers to optimally plan, design, buy, track, attribute and report ad campaigns across search, social media, display RTB, Mobile, Video and other media channels. Founded in 2012, the AI and Automation platform serves as the pioneer in the Advertising Technology Industry.

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The cutting-edge technology has empowered digital marketing teams across the globe with deep insights, automated ROI based spends optimization, activating award-winning technology-driven campaigns.

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To Apply

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Please submit your resume, portfolio (if applicable), and a cover letter highlighting your experience in PR, content creation, and why you're a great fit for this role.

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