Senior Fashion Communications Specialist

6 days ago

Shimoga, Karnataka, India beBeeFashionExpert Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title

A seasoned fashion public relations manager is required to lead communications and media strategy for fashion and lifestyle clients. The ideal candidate will have a proven track record of spearheading high-impact campaigns that elevate clients' presence across editorial, influencer, and digital platforms.

Key Responsibilities
  • Media Relations & Thought Leadership: Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
    • PR Strategy: Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
      • Event Management: Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
        • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
          • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
            • Stakeholder Engagement: Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
              • Executive Support: Support fashion founders and brand leaders with media training, key message development, and interviews.
                • Team Leadership: Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
                  • Performance Metrics: Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
                    • Brand Positioning: Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.
                    Qualifications
                    • 4+ years of public relations experience, with at least 2-3 years focused on the fashion, beauty, or lifestyle sector.
                      • Strong media relationships with fashion publications.
                        • Proven success in leading PR for fashion events, product launches, and influencer campaigns.
                          • Excellent storytelling, writing, and visual communication skills.
                            • Deep understanding of fashion trends, consumer behavior, and brand building.
                              • Confidence in high-pressure environments and client-facing interactions.
                                • Ability to juggle multiple brands and projects in a fast-paced, stylish setting.

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