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Digital Presence Manager
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About the Role:
The Project Director is responsible for overseeing the maintenance of a brand's digital presence, ensuring quality content, optimal performance, and an excellent user experience. They will manage the website and a team of web professionals with a strong vision for success.
Main Responsibilities:
- Oversee tasks and ensure timely execution by the web team.
- Liaise with design and development teams for tasks and projects.
- Pitch improvements to the website proactively.
- Plan, implement, manage, monitor, and upgrade the client's website.
- Respond to and troubleshoot all website issues.
- Identify and respond to all security breaches.
- Ensure the website is protected by enabling appropriate security measures.
- Conduct content audits to eliminate redundant information.
- Plan communication aligned with the brand strategy.
- Ensure website quality and efficiency by conducting regular test plans.
- Improve the User Experience of the website regularly.
- Collaborate with teams and management to align the website with the brand strategy.
- Prepare and present strategies to grow website metrics important to the brand.
- Stay up-to-date with industry best practices and monitor competitor websites.
- Plan, strategize, and track promotional campaigns.
- Analyse, Strategise, plan, and prepare monthly website performance reports and present to stakeholders.
- Maintain a tracker of all updates on the website.
- Ensure Client satisfaction & smooth communication.
