
Senior Content Strategist
7 hours ago
Content Specialist
Job Type:
Full Time
Are you a passionate storyteller who loves crafting writing pieces with the reader as priority and have a curious mindset? Then this role is for you.
This is an exciting opportunity to join our marketing team where you will be responsible for understanding customer behavior, creating engaging content campaigns that resonate with our target audience and finding innovative ways to distribute them effectively.
What qualities are we looking for?
We're looking for a candidate who has a mix of the following qualities:
· Creative Thinker: Marketing without creativity is noise. A flair for innovation and touch of creativity will help you stand out.
Other Traits You Must Have:
You are flexible and can tolerate occasional ambiguity to find a pattern in chaos
Creative Writer:
You must know the art of weaving words in a manner that they sound like music to the mind of a reader.
Great Grip on Language:
You must have outstanding grip on English language including a complete command on grammar. You should know how to go deep, connect dots, and excavate information.
Office Suit:
You must have a good command over MS Word, MS Excel, and MS Powerpoint. However, if you don't know how to use common Excel formulas or MS Word functions, we will surely mind.
In span of 2 years, we will make you go from a college pass out to a marketing professional who is skilled in:
Content Production and Engagement
To succeed, you will have to conduct thorough research on the type of profile/persona – In-house counsel, Patent Manager, R&D Head, etc.
– Thus, this will not be a type of responsibility where only having a skill for writing are going to help.
Further, as content production and engagement go hand-in-hand, only writing an article/whitepaper won't be suffice. Furthermore, with every content piece – article, whitepaper, video, presentation, infograph, and photograph – we assign a goal. Sometimes it would be to capture email, other times it could be to fetch web traffic. In short, producing content at our company is going to be an adventure full of learning.Video Marketing
Videos hold great marketing potential and the B2B world has just started exploring this untapped area.
You may work closely with the video production team wherein you will work on script first and later on direction.
As video is a type of content, there will be a goal every video should hit.SEO and Promotion Techniques
You will learn different web techniques to promote content on web ranging from SEO to email outreach and social media marketing to forum marketing.
No matter you are in marketing, sales, or in HR.
And last but not the least: expect from us a lot of tough-love, encouragement, guidance, and tough assignments to make you a superstar marketer who could cut through the clutter like the Sun cut through clouds and rise and shine.
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