Digital Marketing Specialist
2 weeks ago
Company Overview
Techwind IT Solutions is a cutting-edge digital marketing agency in the United States, dedicated to driving growth and achieving success in the digital realm. Our comprehensive services cater to businesses of all sizes, including Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media Marketing, Content Marketing, Email Marketing, Conversion Rate Optimization (CRO), and Online Reputation Management.
Job Profile
We are seeking a highly motivated and creative Digital Marketing Executive to join our team at Techwind IT Solutions. As a key member of our team, you will be responsible for implementing and managing various digital marketing strategies to drive growth and achieve success for our clients. This is a full-time position based in Noida, Uttar Pradesh, India.
Key Responsibilities
- Develop and implement digital marketing strategies to drive traffic, engagement, and conversions.
- Manage and optimize PPC campaigns across platforms like Google Ads and social media channels.
- Create and curate engaging content for websites, blogs, social media, and email campaigns.
- Conduct keyword research and perform on-page optimization to improve organic search rankings.
- Monitor and analyze website performance metrics using tools like Google Analytics.
- Manage social media platforms and communities, engaging with the target audience.
- Design and execute email marketing campaigns, including automation and segmentation.
- Monitor and manage online reputation, addressing any negative feedback or reviews.
- Stay updated with the latest trends and best practices in digital marketing.
- Collaborate with cross-functional teams to ensure the successful implementation of digital marketing initiatives.
Requirements and Qualifications
- 1-3 years of experience in digital marketing or a related field.
- Strong understanding of online marketing strategies and techniques.
- Proficiency in running and optimizing PPC campaigns on platforms like Google Ads.
- Experience in creating and curating content for digital platforms.
- Knowledge of SEO best practices and techniques to improve organic search rankings.
- Familiarity with social media platforms and strategies for engagement and growth.
- Experience in designing and executing email marketing campaigns.
- Ability to analyze data and metrics to identify trends and insights.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
- Certifications in digital marketing or related fields are a plus.
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