Digital Marketing Specialist

2 days ago

Cochin, Kerala, India beBeeStrategist Full time ₹ 60,00,000 - ₹ 1,00,00,000
Job Title:

Digital Marketing Strategist

About the Role:

We are seeking a highly skilled Digital Marketing Strategist with AI expertise to drive our digital marketing operations forward. This role will involve managing and supporting our online presence, ensuring our brand is consistently represented across all channels.

Key Responsibilities:
  • Digital Marketing Strategy:
    • Develop and implement comprehensive digital marketing strategies to improve online visibility and engagement.
    • Use AI tools for content optimization (e.g., SurferSEO, Clearscope, Jasper, ChatGPT) to create high-ranking content strategies.
    • Conduct keyword research, on-page, and off-page SEO optimization.
    • Expertise in back link building and content marketing.
    • Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and digital marketing software (SEMrush, Ahrefs, Moz, etc.).
    • Optimize website structure, content, and technical aspects for better indexing and ranking.
  • Google Ads Management:
    • Plan, execute, and manage Google Ads campaigns to maximize ROI.
    • Conduct A/B testing, keyword bidding strategies, and audience targeting.
    • Optimize ad copy, landing pages, and ad extensions for better performance.
    • Track, analyze, and report on campaign performance using Google Ads and Google Analytics.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, Computer Engineering or a related field.
  • 3+ years of experience in digital marketing strategy and Google Ads campaign management.
  • Proven track record of improving search engine rankings and driving paid traffic.
  • Strong knowledge of Google Ads, Google Search Console, and Google Analytics.
  • Experience with technical SEO, link-building strategies, and website audits.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to work independently and collaborate with cross-functional teams.
Benefits:

As a key member of our digital marketing team, you'll have the opportunity to work on exciting projects, develop your skills, and contribute to the growth of our online presence.

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