Senior IT Marketing Specialist

4 days ago

Ahmedabad, Gujarat, India beBeeProduct Full time ₹ 1,20,00,000 - ₹ 1,80,00,000

About Us

At our company, we're dedicated to revolutionizing the way enterprises manage their IT operations. Our powerful product suite empowers businesses to extract valuable insights from complex ecosystems. We provide unified observability and data-driven intelligence that helps organizations optimize infrastructure performance and make informed decisions.

Job Overview

We're seeking an experienced Product Marketer to drive product positioning, go-to-market strategies, and sales enablement for our flagship platforms. The ideal candidate will be a strategic storyteller who can shape narratives, craft impactful content, and enable our sales teams to succeed in a competitive SaaS landscape.

Key Responsibilities

  • Define product positioning and messaging based on customer insights, competitive analysis, and market trends.
  • Develop and execute go-to-market (GTM) strategies for new launches, product updates, and feature rollouts.
  • Create compelling sales collateral including brochures, playbooks, battlecards, and presentations.
  • Partner with sales, product management, and customer success teams to drive alignment and enablement.
  • Collaborate with content, digital, and performance marketing teams on product-led campaigns.
  • Conduct market and customer research to uncover opportunities and refine product messaging.
  • Manage and optimize customer-facing content across website, datasheets, and digital assets.
  • Track, analyze, and report product marketing KPIs (e.g., adoption, engagement, feedback).

Requirements

  • 6-9 years of experience in B2B SaaS or IT product marketing.
  • Strong expertise in go-to-market strategy, product positioning, and sales enablement.
  • Proficiency with marketing and collaboration tools (e.g., HubSpot, Salesforce, Notion, Loom, Figma).
  • Excellent communication, storytelling, and presentation skills.
  • Strong project management capabilities with experience handling multiple launches.
  • Analytical mindset with the ability to derive insights from market research and customer feedback.

Benefits

As a Product Marketer at our company, you'll have the opportunity to work with a talented team and contribute to the growth and success of our business.

What We Offer

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package.

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