Freelance Visual Strategist

5 days ago

Surat, Gujarat, India beBeeDesigner Full time ₹ 30,00,000 - ₹ 60,00,000
Job Description

We're on the hunt for a visionary designer to spearhead our social media visual strategy. This is an exciting opportunity to join a fast-paced team and contribute to creating engaging content that resonates with our audience.

As a key member of our creative team, you'll be responsible for crafting compelling visuals that capture complex money topics in a visually stunning way. Your primary goal will be to maintain and evolve our brand's visual system, ensuring consistency across all platforms.

Key Responsibilities
  • Design daily social content: Instagram carousels, reels covers, short video graphics, YouTube thumbnails, story templates, creatives, and WhatsApp broadcast art.
  • Maintain and evolve our visual system: typography, color, iconography, and illustration style.
  • Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.
  • Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.
  • Data-informed design: Iterate based on performance metrics with rapid A/B tests.
  • Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.
  • Collaborate: Work closely with content, copy, and performance teams to align on campaign objectives and timelines.
Requirements
  • 2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).
  • A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).
  • Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.
  • Comfort with data visualization (turning numbers into clean, digestible graphics).
  • Solid typography & layout fundamentals, with sharp attention to detail and consistency.
  • Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.
Nice to Have
  • Experience designing for WhatsApp campaigns and YouTube (thumbnails that drive CTR).
  • Knowledge of AI/automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.

We measure success by growth in shares, saves, completion rate, CTR uplift, production velocity, and consistent brand adherence.

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