Digital Advertising Strategist
16 hours ago
As a Paid Media Specialist, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of the company via paid media strategies.
You will develop, execute, and optimize cutting-edge digital campaigns from conception to launch. This includes working cross-departmentally to align campaign strategies and goals across the organization. You will also provide ongoing actionable insights into campaign performance to relevant stakeholders.
The role involves defining, measuring, and evaluating relevant paid media KPIs. You will build out media buys for various ad platforms and oversee the day-to-day execution of paid media. Additionally, you will conduct in-depth keyword and website research, ad grouping, and audience targeting.
Paid Media Specialist Requirements
To be successful in this role, you will need excellent written and verbal communication skills. Strong analytical and problem-solving skills are also essential. You should be flexible to long working hours and have hands-on experience with task management software such as Asana and Wrike.
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