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Sales Marketing Manager

2 months ago

amravati, India Bonzer Business Solutions Pvt. Ltd. Full time

Job Description

Function: Marketing → Brand Management, Online Marketing


MarketingBrand ManagementMarket ResearchSocial Media MarketingDigital Marketing

Responsibilities:


Collaborate with product development teams to ensure alignment between marketing strategies and product offerings.

Develop and implement strategic marketing plans to achieve company objectives and KPIs.

Drive brand consistency and messaging across all marketing channels and touchpoints.

Manage and lead a team of marketing professionals, providing guidance, coaching, and support as needed.

Manage the marketing budget effectively, allocating resources efficiently to maximize results.

Stay abreast of industry developments and best practices, continuously seeking opportunities for innovation and improvement.



Campaign management:


Implement marketing campaigns across digital channels (e. g., social media, search engines) and crypto-specific platforms to achieve user acquisition and engagement goals.

Monitor and analyze campaign performance, making data-driven adjustments to maximize results.



Market research:


Perform market research to understand trends, user needs, and competitive landscape.

Use insights from analytics to inform marketing strategies and improve campaign effectiveness.



Media partnerships:


Cultivate and maintain relationships with media partners, advertising agencies, and vendors.



Social media management:


Oversee social media accounts, including Twitter, , and Telegram, to enhance community engagement and brand visibility along with crypto-specific social media platforms such as Farcaster and Debank.

Closely work with the Community team to identify key concerns, capture insights, and foster a positive online presence.

Assist in managing relationships with key opinion leaders (KOLs) and influencers to boost brand awareness and credibility.



Event and partnership support:


Assist in organizing and promoting community events, webinars, and other marketing activities.

Contribute to co-marketing efforts and collaborations with integrated DeFi partners, L2s, and broader industry partners.



Reporting:


Monitor key performance indicators (KPIs) and prepare reports on marketing activities and results.

Present findings and recommendations to the leadership.



Requirements:


5+ years of experience in marketing management roles, with a track record of successfully executing marketing strategies and campaigns.

Strong team management skills, with the ability to motivate and inspire team members.

Excellent analytical abilities, with proficiency in data analysis tools and techniques.

Creative thinker with a strategic mindset and a passion for innovation.

Experience with brand and content marketing.