21K School | SEO Outreach Executive
4 days ago
Company Description:
Mindreflex Technologies Private Limited (21K School) is at the forefront of the shift towards online schooling in India. As a pioneer in online-only schooling, we are dedicated to revolutionizing the education sector and providing quality education through digital platforms. Located in Bengaluru, we are committed to creating innovative and engaging learning experiences for students worldwide.
Job Title: SEO Outreach Executive
Location: Bangalore
Job Type: Full Time
Department: Marketing/SEO
Job Overview:
We are seeking a highly motivated and results-driven SEO Outreach Executive to join our team. The successful candidate will be responsible for building and managing relationships with website owners, bloggers, influencers, and other relevant platforms to acquire high-quality backlinks and drive organic growth. You will play a key role in improving the site’s authority, visibility, and organic search performance.
Key Responsibilities:
- Develop, implement, and manage outreach strategies aimed at acquiring backlinks from authoritative websites, influencers, and niche publications.
- Identify relevant websites, bloggers, influencers, and content creators for collaboration through in-depth research and analysis of competitors’ backlinks and content.
- Establish and maintain strong relationships with potential link partners, influencers, and webmasters to secure high-quality backlinks.
- Work with content creators to facilitate guest posts, article placements, and other content partnerships that naturally lead to backlinks.
- Monitor the quality of backlinks and ensure they align with the SEO goals and Google's guidelines.
- Regularly analyse competitor backlinks and outreach strategies, identifying opportunities for improvement.
- Utilise tools such as Ahrefs, SEMrush, and Google Analytics to identify outreach opportunities and monitor backlink performance.
Requirements:
- Proven min of 1 year experience in SEO outreach, link building, and relationship management.
- Strong understanding of SEO, link-building strategies, and search engine algorithms.
- Experience using SEO and outreach tools such as Ahrefs, Moz, SEMrush, BuzzStream, Hunter.io, etc.
- Excellent communication and interpersonal skills to manage relationships with external partners.
- Strong organisational skills and the ability to manage multiple outreach campaigns simultaneously.
- Knowledge of white-hat SEO practices and Google's ranking guidelines.
- Analytical mindset with experience tracking KPIs and measuring campaign success.
- A network of contacts within relevant industries or niches.
- Experience with PR and influencer marketing is a plus.
Educational Requirements:
- Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.
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