Product Manager

2 days ago

hyderabad district, India MSN Laboratories Full time

We are seeking an experienced and dynamic Product Manager to drive strategy and commercial success for our Cardiology portfolio in Emerging Markets . This role requires strong strategic planning, execution capability, and proficiency in navigating complex, diverse, and fast-growing markets. Requirement Education : B. Pharmacy OR B.Sc. + MBA Experience : 3-5 years in Pharmaceutical Product Management. Market Focus : Mandatory experience in Domestic or Emerging Markets (International). Portfolio Size : Experience handling a Cardiology portfolio > $2-3 Mn USD annually. Therapy Areas : Expertise in sub-therapies like Heart Failure Management, Anti-Hypertensive, Dyslipidaemia, and Anti-Thrombotic. Key Responsibilities & Expectations Deep Disease Understanding: Develop and maintain in-depth knowledge of cardiovascular diseases, treatment guidelines, key opinion leaders (KOLs), and patient flows in target emerging markets. Strategic Planning & Execution: Prepare detailed Annual Brand Plans and Brand Launch Plans for new products/indications Analyze market data, monitor brand performance, and recommend corrective actions. Marketing & Cross-Functional: Design and execute impactful marketing campaigns (digital and traditional). Ensure cross-functional alignment with Sales, Medical Affairs, and Regulatory teams. Market Access & Pricing: Develop and implement tailored market access strategies (formularies, reimbursement). Formulate competitive and sustainable pricing strategies to optimize profitability and patient affordability. Market Complexity Management: Demonstrate capability to handle the complexities of B2C emerging markets and dynamic market changes. Manage and collaborate effectively with a large field force across different time zones and cultural diversities.

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