Marketing Data Analyst

15 hours ago

bangalore, India School of Inspired Leadership Full time

SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting.Key Responsibilities 1. Marketing Analytics & ReportingAnalyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms.Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends.Provide insights on traffic patterns, keyword performance, and competitor benchmarks.Forecast lead requirements and support admissions with data-backed decisions. 2. CRM & Marketing AutomationManage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring.Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows.Ensure data hygiene, deduplication, and syncing across systems. 3. AI & Tech-Tool ImplementationWork with AI tools for campaign optimization, data enrichment, and content insights.Assist in deploying chatbots, automated email writers, or predictive scoring models.Evaluate new tools to enhance marketing effectiveness and student engagement. 4. Campaign Execution – WhatsApp, SMS, EmailSet up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems.Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score).Coordinate campaign calendars with the admissions and marketing teams. 5. Event & Webinar SupportProvide data insights for event targeting, student segmentation, and follow-up automation.Track webinar performance: attendance rate, drop-off analysis, post-event conversions.Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows). 6. Marketing Tech OwnershipEnsure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations.Collaborate with external partners for API integrations, automations, and technical troubleshooting. Required Skills & Qualifications Technical ExpertiseStrong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Data Studio/Looker Studio.Advanced Excel / Sheets: pivot tables, dashboards, basic SQL (preferred).Experience with CRM platforms (LeadSquared, HubSpot, Zoho).Hands-on experience with WhatsApp/SMS automation tools.Working knowledge of AI-based tools for analytics, automation, and content optimization. Marketing KnowledgeUnderstanding of digital funnels, admissions cycles, campaign attribution, and demand generation.Comfort with A/B testing and performance optimization. General CompetenciesStrong analytical thinking and problem-solving.Ability to manage multiple projects and deadlines.Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors).Clear communication and documentation skills. Education & ExperienceBachelor's/Master's degree in Marketing, Analytics, Data Science, Engineering, or relevant fields.1–4 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).

  • Marketing Data Analyst

    3 weeks ago

    bangalore, India Elife Transfer Full time

    About Hoppa & Elife At Hoppa & Elife, we’re unifying all ground transportation into one powerful marketplace, giving travellers the freedom to book airport transfers, ride-hailing, shared shuttles, private cars, and trains—all in one place. Trusted by over 40 million travellers in 182+ countries. Our market is the world. Our customers are everywhere. Our...

  • Data analyst

    1 week ago

    Bangalore, India Growth Fusion Full time

    Title: Data Analyst Location: Growth Fusion is a performance marketing company specializing in lead generation, search arbitrage, and full-funnel media optimization across multiple verticals — including insurance, home services, and e-commerce. We’re a data-driven team focused on scaling results through smart analytics, automation, and creative testing....

  • Data Analyst

    4 days ago

    bangalore, India KPI Partners Full time

    We are seeking an experienced Data Analyst with 6+ years of hands-on experience in data analysis, reporting, and digital analytics. The ideal candidate will be highly skilled in Python, SQL, and Power BI, with strong expertise in Web/Adobe Analytics to support data-driven decision-making across marketing, product, and business...

  • Data Analyst

    3 weeks ago

    bangalore, India Scry AI Full time

    Position: Data Analyst Location: India (Remote) Employment Type: Full Time Schedule: Monday to Friday, Day Shift Experience: 2+ Years in Data Analysis, Reporting, or Business Intelligence in Tech or SaaS Company Description Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial...

  • Data Analyst

    2 weeks ago

    Bangalore, India Growth Fusion Full time

    Title: Data Analyst Location: Banglore or India (Onsite) ABOUT GROWTH FUSION: Growth Fusion is a performance marketing company specializing in lead generation, search arbitrage, and full-funnel media optimization across multiple verticals — including insurance, home services, and e-commerce. We’re a data-driven team focused on scaling results through...

  • Data Analyst

    4 days ago

    bangalore, India KPI Partners Full time

    We are seeking an experienced Data Analyst with 6+ years of hands-on experience in data analysis, reporting, and digital analytics. The ideal candidate will be highly skilled in Python , SQL , and Power BI , with strong expertise in Web/Adobe Analytics to support data-driven decision-making across marketing, product, and business functions. Responsibilities...

  • Data Analyst

    4 days ago

    bangalore, India KPI Partners Full time

    We are seeking an experienced Data Analyst with 6+ years of hands-on experience in data analysis, reporting, and digital analytics. The ideal candidate will be highly skilled in Python , SQL , and Power BI , with strong expertise in Web/Adobe Analytics to support data-driven decision-making across marketing, product, and business functions. Responsibilities...

  • Data Analyst

    3 days ago

    bangalore, India KPI Partners Full time

    We are seeking an experienced Data Analyst with 6+ years of hands-on experience in data analysis, reporting, and digital analytics. The ideal candidate will be highly skilled in Python , SQL , and Power BI , with strong expertise in Web/Adobe Analytics to support data-driven decision-making across marketing, product, and business functions. Responsibilities...

  • Data Analyst

    16 hours ago

    bangalore, India Scry AI Full time

    Position: Data AnalystLocation: India (Remote)Employment Type: Full TimeSchedule: Monday to Friday, Day ShiftExperience: 2+ Years in Data Analysis, Reporting, or Business Intelligence in Tech or SaaSCompany DescriptionScry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises...

  • Marketing Data Analyst

    3 weeks ago

    bangalore, India iQuanti Full time

    Job Description: This role requires expertise in digital marketing and understanding of omnichannel customer experience, an analytical mindset, and strong technical skills. The analyst will also demonstrate the ability to apply critical thinking skills, draw insights from their work and leverage advanced business acumen to communicate, influence and...