Product Marketing Manager

24 hours ago

haryana, India Binary Semantics Ltd. Full time

Hi AspirantsGet to know us-We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise.We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer Experiences.Binary Semantics is at the forefront of providing state-of-the-art software solutions, empowering businesses to thrive in the digital era. Specializing in diverse technologies and solutions ranging from Digital Transformation, AI, IoT and logistics, Taxtech, Insuretech, Data analytics etc..we are the go-to partner for enterprises seeking transformative growth.Our presence is in:APAC: India, Malaysia,Sri lankaMENA: Saudi Arabia, UAENorth America: USA, CanadaHow we bring a change-We leverage our strong technology expertise and deep industry knowledge coupled with focus on customer experience for XaaS like –- Insurance Distribution & Aggregation- IOT and vehicle telematics- GST/VAT/Indirect tax compliances, e-invoicing- AI/ML, Gen AI based solutions- Mobile Workforce- Logistics Process Automation- Consignment Tracking- High Value Goods Security- Fleet Management- Analytics and BIOur XaaS based Products and productised services ecosystem brings transformational changes in several industry areas by optimization of resources, costs, and processes.Your Role and beyondWe’re looking for a strategic and data-driven Product Marketing Manager (PMM) to lead the go-to-market (GTM) strategy, positioning, and sales enablement for our suite of enterprise SaaS products — spanning AI, Conversational AI, Logistics IoT, Enterprise Automation, Analytics, TaxTech, Insurtech As a PMM, you’ll translate complex product capabilities into clear, customer-centric business value stories that resonate with decision-makers and drive adoption. Your work will directly influence product revenue, market perception, and go-to-market success.What You’ll Do· Own product positioning: Craft differentiated value propositions and messaging frameworks for each product and target segment.· Translate features into value: Turn product capabilities into compelling customer success stories, use cases, and ROI narratives that demonstrate business impact.· Lead GTM strategy: Plan and execute product and feature launches with measurable outcomes — from awareness to revenue growth.· Commercial Strategy: Define pricing, packaging, and channels.· Drive revenue impact: Build and execute GTM campaigns that contribute to direct and influenced product revenue.· Enable the sales and Post-sales internal teams: Create playbooks, pitch decks persona-wise that help Sales close faster and smarter.· Be the market voice: Conduct competitiveness and market analysis to identify opportunities and sharpen product positioning.· Measure and optimize: Track adoption, GTM ROI, and pipeline performance across all product lines.What We’re Looking For· Atleast 5–10 years of experience in Product Marketing or GTM within a B2B SaaS environment.· Proven success in launching and scaling enterprise software products.· Strong ability to translate technical features into business impact stories that influence buyers.· Experience across AI, Automation, IoT and Logistics, Analytics, or FinTech/Insurtech domains preferred.· Excellent storytelling, analytical, and collaboration skills.Contact: richa.chauhan@binarysemantics.com/8587021720

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