Founder Office- Product Strategy and Growth

Kenko is an AI-powered CRM for fitness & wellness businesses. We serve fitness businesses including yoga studios, pilates centers, gyms, crossfit, and more, as well as wellness businesses including spas, saunas, massage, and modern wellness like cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 10K fitness & wellness businesses in the US, helping them thrive in their local markets. We deliver an integrated solution that brings together four core product categories: AI Marketing Manager: Automates lead capture, omnichannel campaigns, and lifecycle messaging for member growth and retention. Operations Management: Centralizes scheduling, memberships, billing, payroll, and reporting in a modular workflow. Member Experience: Powers branded websites, apps, and self check-in for seamless digital journeys. The RoleServe as a strategic and executional force for product velocity, design, and engineering alignmentAct as a stop-gap/pod leader for business-critical product pods that lack dedicated leads.Own cross-functional product leadership across Product, Design, Engineering, GTM, and OpsDrive hiring and team building across product, design, and engineeringMaintain founder-level ownership, balancing strategy and tactical player-coach execution. Product Strategy & VisionDrive product vision, roadmap, and market differentiation strategies aligned with company goals and market trendsConduct market and competitor analysis to identify new product opportunities and whitespaceDefine product positioning and robust prioritization frameworks (RICE, value vs. effort, etc.)Own the 0-to-1 product building and product-led growth (PLG) strategy Product Velocity & Operational ExcellenceSet and track velocity metrics (e.g., sprint velocity, feature delivery rate, time-to-market, bugs per feature)Eliminate bottlenecks in design, engineering, and product operations through process optimization and analyticsBuild and maintain product dashboards, ops systems, and analytics infrastructure for data-driven decision-makingEstablish quality, speed, and collaboration rituals across product pods Engineering & Design AlignmentEstablish tight alignment between design and engineering, ensuring smooth hand-offs, reduced rework, and consistent output qualityLead design and engineering collaboration rituals, reviews, and continuous improvement on specs-to-shipping processesSet and enforce standards for UI/UX quality, technical documentation, and architecture Interim Pod Leadership & Team BuildingStep in as interim pod lead to drive end-to-end roadmap, scoping, sprint planning, and feature delivery in pods lacking full-time leadersOwn hiring—create scorecards, source candidates, interview, and mentor product/design/engineering talentDevelop and institutionalize product team rituals, documentation, onboarding, and career frameworks Cross-Functional LeadershipAct as DRI (Directly Responsible Individual) for product org interactions with sales, customer success, operations, and leadershipEnsure product roadmap decisions are clearly communicated, prioritized, and trade-offs explained to all stakeholdersRepresent product interests in founder meetings and strategic reviews VSaaS-Specific LeadershipBuild for workflow dominance (not just features)—embed deeply into customer ops, with measurable retention impactDevelop deep vertical/domain expertise, ensuring high NRR, minimal churn, and industry-compliant product directionLead or oversee vertical integrations and partnerships essential to the vertical SaaS journey Required Experience7–10+ years in product management/leadership in B2B SaaS (VSaaS strongly preferred)Demonstrated 0-to-1 product building and/or scaling experience, ideally in a player-coach or founder's office contextProven expertise driving design–engineering alignment, owning output quality, and unblocking delivery teamsExperience owning cross-functional rituals, product ops systems, and velocity/quality improvement projectsTrack record of hiring and building teams in Product, Design, and EngineeringDomain expertise in your vertical, or demonstrated ability to quickly develop it Why Join Us?Direct influence on strategy, product, and culture in a high-trust, low-bureaucracy Founder's Office environmentRare chance to shape product, own velocity, build the team, and directly impact NRR and retentionCompetitive compensation + significant ESOPs (benchmarked for senior Founder's Office/product leadership roles)Opportunity to pioneer vertical SaaS in India's fastest-growing sector Our history and background Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible. We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts (Pallav Nadhani); and leaders from companies like Meta, Gitlab, Freshworks & CleverTap. We are excited to open up more seats in this rocket ship We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.