Cleartrip | Manager Copywriter Brand
5 days ago
Position: Manager Copywriter Brand & Product
Experience: 6+ years in copywriting (digital). Proven experience in product marketing is a plus
Location: Bangalore
Company: Cleartrip (Flipkart Group)
About Cleartrip:
Launched in July 2006, Cleartrip Pvt Ltd, a Flipkart Company, has emerged as India’s fastest-growing online travel technology company. In April 2021, Flipkart acquired 100% of Cleartrip’s shareholding. Cleartrip recently emerged as the no. 2 OTA player as per recent study by VIDEC. With an aggressive plan to emerge as a leading innovator in the industry, Cleartrip is on its way to building a differentiated value proposition for its customers looking for end-to-end travel solutions. Combining intuitive products with a customer-centric approach and a wide selection of flights, hotels and buses, Cleartrip brings a unique selling point to the market, offering its customers convenience, choice, and competitive prices.
Role Overview:
We are looking for an experienced brand marketing manager (with core competency in brand copywriting / product copywriting / UX writing) to support us in launching and positioning Cleartrip’s products in the market. Reporting into the Head Of Platform, you will be working cross-functionally to ensure alignment and delivering business results. This role demands high accountability, a self-motivated attitude, and a proactive approach to achieving goals.
Key Responsibilities:
- Market Analysis & Insights: Conduct in-depth market research to identify trends, competitor strategies, and customer needs. Use insights to define and refine Cleartrip’s product positioning
- Messaging & Positioning: Craft clear, compelling, and differentiated messaging that resonates with customers. Collaborate with UX designers and product managers to create impactful UX copy that enhances user experience across the app, website, and other touchpoints.
- Go-to-Market Strategy: Support and execute go-to-market strategies for new product launches and features.
- Collaborate with product, platform and brand teams to ensure alignment across functions
- Customer Lifecycle Management: Develop strategies to nurture and retain customers, driving lifetime value.
- Monitor product usage and engagement, providing feedback to the product team for improvements.
The Ideal Candidate Has:
- Hands-on experience in UX copywriting, with a strong understanding of how copy influences user experience and product usability
- Proven experience in product marketing preferably in travel, e-commerce, or tech industries
- Customer-first thinking with a strong understanding of customer segmentation and behaviour
- Strong sense of ownership and accountability with a track record of independently driving projects to success
- Self-motivated and proactive, with the ability to thrive in a fast-paced, dynamic environment
- Exceptional written and verbal communication skills
- Creative problem-solver with a growth mindset.
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