Digital Growth Specialist

1 day ago

Kolhapur, India beBeeOptimisation Full time

**Performance Optimisation Lead**: We are looking for an experienced professional to drive our digital growth across platforms, optimise performance and lead data-driven campaigns that convert.As the Performance Manager, you will be responsible for driving growth across all digital channels and ensuring our brand reaches the right audience at the right time with the right message. You will oversee paid ads, analytics, funnels, customer acquisition and performance optimisation, while collaborating closely with the content, merchandising and creative teams.Key ResponsibilitiesPlan, execute and optimise paid ad campaigns across Meta, Google, TikTok, YouTube and Pinterest.Build high-converting campaigns for product launches, seasonal promotions, festive gifting and trending collections.Manage ROAS, CPC, CPM, CTR and CAC to maximise efficiency and profitability.**Data-Driven Insights**: Track daily performance metrics and identify actionable insights for scaling or optimising campaigns. Build dashboards to monitor sales funnels, customer journeys and micro-conversions.**Funnel Optimisation**: Map, design and optimise the full marketing funnel: Awareness → Consideration → Conversion → Repeat Purchase → Advocacy. Improve website conversion rate, cart recovery and overall paid campaign performance.**Creative Collaboration**: Brief the content/creative team on trends, messaging, hooks and ad angles that work. Assist in developing SEO-friendly product descriptions, reels, UGC concepts and high-impact creatives.**Growth Strategy**: Identify growth opportunities across gifting seasons, festivals, influencer collaborations and new product categories. Conduct competitive analysis and stay updated on retail, jewellery and eCommerce trends.RequirementsProven experience in performance marketing or growth roles (D2C, eCommerce, fashion, jewellery or lifestyle preferred).Strong understanding of Meta Ads Manager, Google Ads, Analytics, Shopify data and marketing attribution models.Analytical mindset with excellent problem-solving skills.Ability to work in a fast-growing startup environment with agility and creativity.Strong communication skills and trend awareness.**Why Join Us?**Be part of a rapidly growing affordable luxury brand redefining trends in jewellery.Creative freedom to test, innovate and drive impact.Flexible work culture with high autonomy and learning opportunities.Opportunity to see your ideas directly translate into real-time sales and brand growth.

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