Jio | Marketing Communications Lead | anand

2 months ago


anand, India Jio Full time

Reliance Jio is inviting applications from suitable candidates to join us for the role Lead- Marketing Communications for Ghansoli, Navi Mumbai


Requirements

  • MBA (Preferably Marketing from Top Tier Institute)
  • Experience - 10-12 years


Job Description:

  • Help design & implement marketing communication plans for achieving the business objectives by enhancing brand visibility and products & services awareness
  • Planning, budgeting and execution of marketing activities
  • Developing marketing calendar and maintaining the budgets & costs
  • Define creative briefs and work with brand, creative & communication agencies to deliver communications and creatives collaterals
  • Define and execute national and regional marketing communication plans across different physical channels
  • Define digital marketing communication plans and execute across various digital mediums
  • Define and execute social media marketing plans
  • Coordinate and work closely with geography marketing teams to execute all marketing campaigns and activities in different geographies across India
  • Work closely with different teams to align and deliver on brand objectives
  • Execution of Paid and Unpaid OOH sites across all geographies
  • Execution of Signages and Soft POSM collaterals with specific campaign related communication across all channels
  • Execution of On-ground local BTL activities and events
  • Execution of Local and Regional Events & Sponsorships
  • Track, monitor, report and take corrective actions to execute and deploy all marketing communication campaigns in geography within timelines
  • Develop a good vendor base for soft / hard POSMs and manage the vendors effectively along with procurement team
  • Coordinate with different functional teams for execution of campaigns
  • Regional language translations in different languages, including validation for all forms of communication which includes Radio, TVC, OOH, Soft POSM, Digital Collaterals
  • Help develop marketing tools for effective marketing campaign management & delivery


Skills and competencies

  • Strong Brand & Marketing Communication experience
  • In-depth knowledge of different media
  • Good at planning & working with numbers and budgeting
  • Strong analytical and problem-solving skills
  • Excellent interpersonal and teamwork skills
  • Being methodical and passion to deliver
  • Ability to get work done
  • Proficiency in using MS PPT, Excel and marketing tools


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