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Publisher Development Executive
1 week ago
Publisher Development Executive
Location: Hybrid (Remote + Office)
Company Overview
At The Germane Media LLC (TGM), we are one of the fastest-growing providers of advertising solutions, dedicated to building a cleaner, safer, and more effective programmatic advertising ecosystem. Our mission is to revolutionize programmatic advertising for publishers, advertisers, and agencies alike. As a Publisher Development Executive, you will play a critical role in driving growth by leveraging your industry expertise, connections, and hands-on experience in programmatic advertising to establish and nurture meaningful partnerships with publishers.
Key Responsibilities
Industry Expertise & Strategy
- Become a subject matter expert in programmatic advertising with a focus on publisher partnerships.
- Leverage your existing connections within the AdTech industry to identify and secure high-value opportunities.
- Collaborate with internal teams to design and execute strategies for engaging publishers and maximizing revenue potential.
Lead Generation & Outreach
- Use your extensive AdTech network to initiate and maintain relationships with publishers.
- Execute outreach campaigns and in-person engagements, including participation in trade shows and industry conferences.
- Drive proactive prospecting efforts targeting premium publishers and agencies to build a robust pipeline.
Pipeline Development
- Close programmatic advertising deals and generate qualified partnerships that meet and exceed revenue targets.
- Maintain a comprehensive pipeline of leads and opportunities while tracking all sales activities using CRM tools.
Optimization & Continuous Improvement
- Identify areas for improvement in the lead acquisition and deal closure processes.
- Share market insights and best practices to optimize workflows and achieve team goals.
Who We’re Looking For
Required Skills & Attributes
- AdTech Expertise: Prior experience in the AdTech industry is mandatory, with proven success in programmatic advertising sales.
- Deal Closer: Strong ability to negotiate and close deals in a programmatic environment.
- Industry Connections: Established relationships with publishers and agencies in the digital advertising ecosystem.
- Startup-Ready: Comfortable working in a high-growth, fast-paced environment with minimal supervision.
- Time Management: Ability to effectively manage tasks and prioritize activities independently.
- Communication: Outstanding verbal and written communication skills.
- Resilience & Empathy: Ability to handle challenges constructively while building long-term relationships.
- Results-Oriented: Focused on achieving and exceeding revenue goals.
Experience
- 1–3 years of experience in AdTech, particularly in programmatic advertising sales.
- Demonstrated expertise in engaging and onboarding publishers.
- Hands-on experience in a Business Development Representative (BDR) or Sales Development Representative (SDR) role.
Why Join Us?
- Work with a passionate team at the forefront of AdTech innovation.
- Collaborate in a hybrid work environment with opportunities for professional growth.
- Make a meaningful impact in transforming programmatic advertising.
- Enjoy a culture of collaboration, creativity, and success.
Join The Germane Media LLC (TGM) to lead the charge in enhancing programmatic advertising for publishers and create value in the ever-evolving AdTech landscape
