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3 days ago

rajkot, India beBeeAutomation Full time

Marketing Automation Specialist Role OverviewSAP Emarsys ProfessionalThis professional role focuses on leveraging SAP Customer Data Cloud (CDC) and SAP Customer Data Platform (CDP) for efficient marketing automation, customer segmentation, personalized experiences, and omnichannel orchestration.Develop and maintain systems across direct-to-consumer (D2C) and direct-to-business (D2B) channels using SAP CDx and Emarsys tools.Troubleshoot system integrations and performance bottlenecks to optimize operations.Configure customer data architecture, manage privacy and consent settings, and set up preference center configurations.To succeed in this position, the ideal candidate will have expertise in JavaScript, SAP BTP, Node.js, or related technologies, as well as proficiency in RESTful APIs, OAuth, SAML, and other authentication/authorization mechanisms.Key ResponsibilitiesThe Marketing Automation Specialist is responsible for:Maintaining and developing D2C and D2B systems with SAP CDx and Emarsys tools.Troubleshooting system integration issues and performance problems.Setting up and managing customer data architecture, privacy settings, consent management, and preference centers.This team operates under Agile/Scrum methodologies, requiring strong communication skills to collaborate effectively with cross-functional teams.

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